Presenter

Michelle is chief strategist and CEO of The Antipodean. The Antipodean consults with brands and agencies to realise creative technology experiences and prototypes and evolve technology roadmaps.

Michelle has 25 years’ experience in digital marketing, production, and transformation. Her specialty is translating complexity into relatable experiences and steps for everyone.

Michelle has consulted on creative strategy and production for clients including Clorox, SwissTelecom, Cricket Wireless, Chipotle, Meta Quest, Logitech, BIC, and Isuzu.

She has been a speaker, panelist, guest lecturer, and workshop facilitator on immersive technology and digital marketing at global events and institutes including: TED Women (Augment This!), Spikes Asia (How Brands Can Use XR to Engage Consumers), Financial Times & SFBig (How Do Brands Use AI to Engage Customers), Microsoft Mixed Reality Labs (The Beauty of Volumetric Video), Wharton, NYU, Miami Ad School and many more, and created a three-part metaverse series for the American Marketing Association during the 'metaverse' hype cycle. 

Michelle relocated from California to Whanganui in 2023 with her husband and dog and continues to consult globally, while engaging with the tech and creative sectors locally.